Wednesday, August 30, 2017

Sponsored Content Scandal: How Bloggers Lie and Break the Law

Sponsored Content Scandal: This Can Ruin Your Writing Career. Makelivingwriting.com

When you read a blog, do you think the blogger is focused on delivering useful information to help you? They may not be. I’ve recently become aware that the world of sponsored content — a/k/a native advertising or sponsored blog posts — has gotten a lot shadier.

To sum up, some bloggers are lying to you about their relationships with sponsors. Worse, they don’t see a thing wrong with it.

Today, I’m ripping the lid off the growing problem. It’s secret collusion between some link-seeking companies and unethical bloggers to deceive their readers and pass off paid promotions as their unbiased recommendation.

When I started looking into this, I could hardly believe it was real. But it’s a growing problem that threatens the reputations and livelihoods of every freelance writer who works online.

Here’s how this scam works:

Sponsored content explained

To begin at the beginning, let me show you what legitimate sponsored content often looks like. There is some identifier within the content that indicates who the sponsor is, as with this example from Forbes, compiled by the Native Advertising Institute:

Note how it says “Forbes BrandVoice” at the top, and then “SAPVoice” on the lefthand side? That indicates this is a post sponsored by SAP. This is clear disclosure of sponsored content. There’s even a link where you can learn more about their sponsored content relationship with advertisers.

When you see a blog post laid out like this, you know that what you’re reading is much like an advertorial in a magazine. The content is useful, but ultimately designed to promote SAP. It is essentially like sponsoring a ball team, or a concert. The sponsor’s name gets mentioned on the shirts or in the program, and you know they paid money for this ad space.

At least, this is how sponsored content is supposed to work. Increasingly, the way it really works on many blogs is more insidious.

When sponsored content goes underground

I first became aware that not all sponsored content is appropriately disclosed when I received the emails below, asking me to stuff secret links on my blog. The key parts of the discussion are in bold:

I hope you are having a wonderful day, My name is _____ and I’m the head of outreach for ____ Digital. We are a digital marketing agency based in London, UK. I came across makealivingwriting.com and I’m impressed with the quality of your site.

We work with many clients who look for influencers like you to promote their brand naturally but effectively. I wonder if you will be interested to collaborate with us on our clients work? I believe you will be perfect for this.

We can provide you non-promotional articles, or you can write them if that’s more comfortable for you. Our only requirement is that the link to our client’s site is permanent and do-follow. In addition to that, we also prefer that the posts not be tagged as “sponsored” or anything similar, especially because the article will not be promotional in any way.

Can you please let me know how much you charge for this? Please also consider that this will be a long-term partnership with multiple projects along the way.

We’re serious to make this work for our mutual benefits. I hope this will be of interest to you and that you’ll provide us an attractive offer.

Thanks and speak soon!”

This email came fairly soon after I received the email below:

My name is ________ and I am a freelance writer hoping to contribute my writing to makealivingwriting.com. I would be willing to compensate you for publishing.

For my posts, I require one related client link within the body of my article, as well as no “guest” or “Sponsored” tag on the post. I am willing to offer $50 per post published on the site as compensation for these things. Please let me know if you are interested and/or if you have any questions.

Thank you, NAME

As you can imagine, I was horrified.

These companies were asking me to lie to my blog readers. To take their money, but pretend they hadn’t purchased their exposure on my blog.

I sent some hotly worded responses to these emails. But as time went on, I wondered why anyone would ask a blogger to do something so patently unethical — something that would endanger the bond of trust the blogger has so carefully built with their audience, often over many years.

I soon found out why they ask — because some bloggers say yes.

Bloggers are confused about what’s legal

After one of these emails, I went on a Facebook writer group to vent about it. I expected everyone else to be similarly outraged at the idea that any blogger would compromise their integrity and endanger their trust bond with blog readers (especially for a mere $50).

That wasn’t the response I got, though. Read on:

Sponsored content scandal - blogger thinks it's OK not to disclose pay

This news, that undisclosed paid links could be a career-ender, didn’t dent this blogger’s steadfast belief that secretly getting paid for links is fine:

It proved tough to explain that nondisclosure of payment is a form of lying…but I continued to try:

Sponsored Content - my Forbes channel

And on it went.

Since having this conversation, I’ve asked around more about paid link nondisclosure. I believe this blogger is not alone in the feeling that failing to reveal that links were paid for is a comfy gray area. Take the money — who cares?

To answer that question, there are three important parties who care deeply about undisclosed paid content and links.

Yes, even if they happen to be relevant (though remember, they rarely really are the best resource, or the company wouldn’t have to pay anyone to mention them).

If you value your writing career, you should care deeply about all three of these objectors to undisclosed sponsored content:

1. Google

Google considers any links that are intended to manipulate its rankings to be prohibited link schemes. Which, of course, is what all undisclosed paid links are trying to do — to help the company rank better in search.

These secretly paid “do-follow” links are considered “unnatural” links by Google.

These links violate Google’s Webmaster Guidelines, and can lead to your waking up to your blog’s (or your client’s) not getting found on Google anymore. Kiss that business buh-bye. They’ll spike your site off their search results, as they’ve done in the past with Overstock.com, JC Penney, and yes, Forbes (they ended link selling and removed the links, long ago). Then, you can begin the long, painful process of trying to get back in Google’s good graces.

If you’re being approached by big link-selling companies or major brands, you never know who’ll get busted for this next, taking your reputation — and your site traffic — down along with them.

2. The U.S. Federal Trade Commission

The FTC has been very clear on bloggers’ needs to disclose any links for which they are paid, to avoid being prosecuted for engaging in a deceiving consumers. Their key words are “clear and conspicuous” disclosure of any monetary relationship.

I could wade you through a bunch of boilerplace, but I think this reminder letter about the importance of disclosure that I recently got as a Bluehost affiliate (see how I just disclosed that affiliate-pay relationship?) makes the FTC’s keen interest in our honesty crystal clear. I’ve bolded some key sections:

Dear Carol,

As a reminder, the Bluehost Affiliate Agreement requires you to disclose your affiliate relationship with Bluehost whenever you offer an endorsement or testimonial of Bluehost’s services, including, in the form of publishing online rankings or reviews comparing service providers. Under the Federal Trade Commission (FTC) Guides Concerning the Use of Endorsements and Testimonials in Advertising (“Endorsement Guidelines”), and as updated in 2015, you are required to disclose any material connections. The FTC is especially concerned about any financial incentives that would be of interest to a consumer reading your endorsement or testimonial (including reviews and rankings).

If you are publishing reviews or rankings comparing brands, the consumer needs to understand the factors which weigh or drive the order of rankings or the substance of reviews. If, for example, commission or conversion rates are significantly determining the positioning or endorsement of a brand, then you must communicate this.

If you are making comparisons among brands on the basis of price or features, you are solely responsible for the accuracy of this content, and also for making sound and fair (“apples to apples”) comparisons among the various brands you are reviewing or endorsing.

WHAT IT MEANS FOR YOU

If you provide reviews, rankings, endorsements, testimonials, blogs, or content of any kind about any Bluehost service for which you receive commissions, you must clearly disclose the fact that you receive such compensation in a clear and prominent place in close proximity to your endorsement. This disclosure must appear on every page that includes your endorsement and cannot require the consumer to scroll through multiple page views, or click on secondary links behind vague words such as “Disclaimer.”

The FTC takes the Endorsement Guidelines seriously and continues to bring enforcement actions against a wide range of companies, including marketers, advertisers, affiliates, PR agencies, web influencers, and others.

Bluehost has an obligation to monitor our affiliate program, and we take this obligation very seriously. Bluehost monitors affiliate sites to ensure that our services are represented appropriately and that they comply with the Endorsement Guidelines. As stated in our Affiliate Agreement, failure to comply with the Endorsement Guidelines could result in your removal from the Bluehost affiliate program as well as the cancellation of all commissions due to you.

TIPS FOR MAKING SURE YOUR SITE IS COMPLIANT

Please note that although the Bluehost Affiliate Agreement specifically requires you to comply with all FTC regulations, you also have an independent obligation to comply with such regulations. It is your responsibility to ensure that your actions are always in compliance with all applicable laws and regulations

We have pulled together some examples (based on FTC advice or enforcement cases) to illustrate ways that you can disclose a material connection between you and your advertisers. Take a few minutes to review this summary:

Bluehost Affiliate Disclosure Requirements and Examples

The FTC also offers a variety of resources to help make it easier for you to comply with the guidelines, including:
Guides Concerning the Use of Endorsements and Testimonials in Advertising
The FTC’s Revised Endorsement Guides: What People Are Asking
Dot Com Disclosures: Information About Online Advertising
The FTC Native Advertising Guide

Please take steps immediately to make sure that your site is in compliance with these guidelines. Several of our leading affiliates have already posted their disclosures, and they continue to enjoy great success.

Note: These links are intended to provide guidance only. If you provide endorsements of some type, you should obtain legal advice on how the FTC rules apply to you.

Best wishes,

The Bluehost Affiliate Team

Quick tips on how to disclose a “material connection:”

Disclosures must meet these four basic requirements:

  • Frequent: Disclosures must be “clear and conspicuous” whether they are in video, print, or audio content.
  • Clear: Language must be specific and easy to understand. This means, for example, you should identify which brands featured on your page pay you commissions, not merely that “some” do.
  • Conspicuous: The location of the disclosure should be placed close to your endorsement or review. The font, color, and size of the disclosure should be such that it is easily noticed and read. And don’t obscure the disclosure behind a vague, non-explanatory link, such as “disclosure” or “disclaimer.”
  • Require no action: The user shouldn’t need to click, hover, or scroll to locate or understand the nature of your disclosure.

For more information, please review our Affiliate Disclosure and Requirement Examples.

To repeat, the jury is not out. Bluehost is not sending this out because disclosure is optional. It isn’t. This is not a gray area.

If you accept paid links and do not disclose it, you are breaking the law. The FTC does prosecute companies that lie about paid links, and the bloggers they collude with.

3. Your readers

This shouldn’t even need saying. But if you’re a blogger, your entire success rests on the shoulders of your loyal readers. You owe them everything.

They trust you to tell them the truth.

Pretending you think a link is valuable to them when really, you linked it because someone paid you $50 or $500 to include it, well…that’s the same as lying in their face.

They follow you and share your posts and leave you comments because they believe you’re being honest and authentic with them. When it comes to light that you’re really just a paid shill for anyone who waves a $50 bill at you, your blogging career will likely be over.

Don’t your readers deserve the complete truth from you? I believe mine do.

And what about those editors you ask on some sleazy big blog who say, “Sure, I don’t care if you take a little money on the side in this post and put in a link,” are wrong.

They should care. And they will care eventually, when this all comes tumbling down around their ears.

If you’re thinking no one will ever be the wiser, let me share with you the wisdom of age: Oh, yes, they will. The truth will out. Don’t ever bet against it.

What could happen

Besides watching your blog audience vaporize after it comes to light that you’re sneakily on the take rather than watching out for readers’ best interests, what else could happen?

So far, the FTC has mostly gone after major brands in its prosecution efforts. And it’s tended to use the embarrassment factor rather than lawsuits or big fines to get them to stop their deceptive practices, as when Lord & Taylor secretly paid bloggers to post shots of their dresses on Instagram.

Maybe you think playing the odds is worth it, to get your hands on some secret link money. You’re willing to risk disappearing overnight from Google, getting publicly outed as a liar by the FTC, or enduring the wrath of your betrayed blog readers, should you get caught up in one of these scandals.

I think you’re making a big mistake. Turn back now. It’s not worth it, even for $1 million (the amount I jokingly now offer those who ask me to stuff an undisclosed link for them.)

Your reputation as a writer or blogger is your most precious asset. Don’t risk it for anything.

Would you accept paid links without disclosure? Let’s discuss on my Facebook.

Webinar: Avoid these 7 newbie freelance writer mistakes.

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Tuesday, August 29, 2017

5 Benefits of Cold Showers

Content originally published and Shared from http://perfectbath.com

Showering is an essential part of a healthy routine, but depending on the temperature, your time spent under the water can offer different benefits for your skin and some bodily functions too. Learn about the surprising health benefits of a taking a cold shower in this article.

Image Source: Flickr

Increase Alertness
Taking a cold shower in the morning, and feeling cold water pour down over our body seems more horrifying than soothing. However, the deep breathing in response to our body’s shock helps us keep warm, as it’s increases our overall oxygen intake. Thus, our heart rate will also increase, releasing a rush of blood through our entire body. This gives us a natural dose of energy for the day. Source: MedicalDaily

Stimulate Weight Loss
Another way cold showers will make you look better, is by promoting fat loss.

Most people don’t know this, but there are two types of fat in your body. Brown fat & white fat. White fat is bad. It’s the body fat that we all hate so much. Brown fat is good. It’s function is to generate heat and keep your body warm.

When you take a cold shower, brown fat is activated, resulting in an increase in energy and calories burned to keep your body warm. So much so that according to this study, cold temperatures can increase brown fat by 15X the normal amount, which can result in 9 pounds of weight loss per year. Source: Menprovement

Refine Hair and Skin
If you’d like to reduce the appearance of acne, cold showers could do the job. Hot water dries out your skin, while cold water tightens your cuticles and pores, preventing them from getting clogged. You can also use cold showers for shinier, more attractive hair that your partner can’t resist playing with. Cold water will close your cuticle, making it less likely dirt can accumulate in your scalp. Source: Lifehack

Build Strong Will Power
The next day was more of the same, but I noticed I had more apprehension this time around before hopping in the shower. This trend continued throughout the following mornings as well. If I knew how great it made me feel, then why didn’t I eagerly throw myself underneath the icy spray? The experience reminded me of a famous old saying, one that has been attributed to a bunch of authors: “I don’t enjoy writing. I enjoy having written.” I don’t like taking cold showers, I just like the way they make me feel after I’ve already dried off.

The week has been a success, and I’ve assured myself that I will keep taking cold showers in the mornings. However, it won’t be easy. I mean, have you taken a hot shower? It’s the best.  Source: Prevention

Strengthen Immunity
According to a study done in 1993 by the Thrombosis Research Institute in England, individuals who took daily cold showers saw an increase in the number of virus fighting white blood cells compared to individuals who took hot showers. Researchers believe that the increased metabolic rate, which results from the body’s attempt to warm itself up, activates the immune system and releases more white blood cells in response. Source: Artofmanliness

 

Contact:
Perfect Bath
Phone: Toll Free 1-866-843-1641
Calgary, Alberta
Email: info@perfectbath.com

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3 Window Treatment Ideas for Tall Windows

Beautiful large windows have huge advantages including lots of natural light and the ability to admire inspiring views from the comfort of your sofa. However, you might be wondering how you going to furnish these gorgeous windows.  Check out these 3 window treatment ideas for tall windows:

Image Source: Flickr

Drapery
Drapery, the most traditional choice for tall windows, makes your room feel dramatic and regal.

When choosing drapery, keep in mind the scale of the room. A 2-inch diameter curtain rod will become lost on top of a 15-foot-tall window, so use bigger drapery hardware and larger pleats for your drapes so you can see the grand effect.

Personalize the drapery to match your home style by using tiebacks, patterns or valances.

Layer different materials to add interest and dimension to your drapery. You can also include different colors to match your home decor. Source: Angieslist

Roman Shades
If you need multiple roman shades to fill a wide wall of windows, make sure you choose a pattern that allows you to stack each shade next to each other so it feels like one long shade. When there are no breaks in between each shade, your window looks streamlined.

Tip: Don’t forget to hang them higher than the windows if your windows are low. When measuring the height you need for the shades, be sure to include the extra material to cover the gap between ceiling and top of the window. Source: Houzz

Top down / Bottom up Cellular
Cellular shades are a clean and modern look to consider as a tall window treatment idea.  Their energy efficiency is perfect when the midday sun is streaming through your tall windows, keeping you cool inside.  What is most amazing about cellular shades is that they are available in a top down/bottom up feature.  The top and bottom of your shade move independently, giving you precise command of how much light is flowing into your home, preserving privacy without sacrificing natural light. Source: BlindsGalore

 

Contact:
Universal Blinds
601 – 1550 W. 10th Ave
Vancouver, V6J 1Z9
Canada
Phone: (604) 559-1988

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Challenge #257 - Make Your Mark

Welcome back! Well the weeks are just flying by aren't they! Time for a brand new challenge and we hope you will play along.


This week we want to see you Make Your Mark by using pens, pencils, chalks, paints, brushes etc. 

Before we proceed, let's announce our winners from Challenge #255 - Photo Inspiration



Congratulations! Please feel free to grab the badge above to display on your blogs :)



20170820_174656

Congratulations, Gwendolyn! What an amazing take on our inspiration photo! Please feel free to grab the badge above to display on your blog :)

Onto our Designers with their inspiration for our new challenge -





















Wonderful creations to get your creativity going! Have fun and link up below!





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3 Tips About Determining Carpet Quality

With so many different colors, materials and designs available, it can be difficult to choose the best carpet for your home. Check out these 3 tips on determining carpet quality.

Image Source: Flickr

Durability: Twist and Density

Replacing old carpet can be a costly pain in the neck. That’s why investing a little more money in durable carpet is usually a smart choice. The longer your carpet lasts, the longer you can wait before replacing it — and the more money you’ll save in the long term.

Durability has a great deal to do with density and twist, two specifications listed on the label. Density simply refers to how close together the strands of fiber are — fibers per square inch. You can judge density by bending it back and seeing how much backing peeks through. Denser carpet tends to last longer because it withstands impact better. It also protects from dirt and stain by making it more difficult for particles to sink through it, keeping soils on the surface and easier to clean

However, twist is the number of times a strand of fiber is twisted per inch. Carpet that has a high twist level of 4 or more will also be more durable and less likely to unravel. Carpet doesn’t have to be dense to be durable, as long as it has a high twist level (and vice versa).                           Source: Home.HowStuffWorks

Types of Fiber

Carpet fibers are usually one of five materials: Nylon, Olefin, Polyester, Acrylic or Wool. An overwhelming majority of carpet today is made from synthetic fibers, with nylon leading the way.

Nylon Accounts for roughly 60% all carpet sold in the U.S. Dye is added to nylon fibers as they are manufactured and so are colorfast. Nylon is wear-resistant, tolerates heavy furniture and is resilient. Available in many colors and styles. Only with the addition of stain-repelling technology, now standard for most nylon carpets, does nylon manage to be stain-resistant. Untreated nylon is susceptible to stains. Nylon is prone to static charge and to fading in direct sunlight.
Olefin Commonly called polypropylene, this thread is strong, wear-resistant, stain-resistant and is easy to clean. This material can be use outdoors because it is moisture and mildew resistant. While not as resilient as nylon, it is more resistant to fading. Not as comfortable on bare feet. Does not have the luxurious feel of some other carpet and seams may be more apparent.
Polyester Becoming more popular is polyester, in part, because of its lower cost. It is not as resilient as nylon and is more prone to fading, staining and pilling than nylon. Not well suited for high traffic areas. Noted for its soft, luxurious feel when used in thick cut-pile textures, polyester is a good value.
Acrylic Has the look and feel of wool but without the cost. Acrylic is not as widely used as other fibers. Acrylic resists static build-up, is moisture and mildew resistant.
Wool The only natural fabric commonly in use for carpet. Wool has a luxurious feel and is very durable. It is naturally soil resistant and stains clean up well. Wool will fade in direct sunlight and is the most expensive fiber.
Blends Various combinations of fibers can improve the overall look, feel and performance of a carpet. Wool/nylon and olefin/nylon are two common blends in use today.                      Source: AcmeHowTo

 

Face Weight

Carpet face weight is the weight of the carpet pile per square yard of carpet, measured in ounces. Unfortunately, face weight has been so heavily marketed that many consumers are given the impression that it is the best way to determine a carpet’s durability.

It can be easy to believe that a higher face weight represents a more durable carpet, but this is not always the case​ because several things influence a carpet’s weight. Source: TheSpruce

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Sunday, August 27, 2017

Q&A: Pajamas, Dog Poop and Being a Productive Writer

Q&A with Rachel Toor on Pajamas, Poop, and Being a Productive Writer. Makelivingwriting.com

Ever wonder what it takes to be a productive writer? It’s not always as glamorous of a gig as you might think.

Even the most productive writers have days of self-loathing.

Sometimes it can take hours to write a single paragraph.

And when it’s really bad, some get on with a writing assignment by first rolling around on the floor crying, says Rachel Toor, a creative writing professor and author of six books.

It’s all part of the package of being a productive writer. Learn to manage your time. Roll with the ups and downs. And you’ll be just fine.

Rachel was a recent guest on the Freelance Writers Den podcast where she talked about:

  • Her love affair with deadlines
  • How to balance writing with a day job
  • Why chasing perfection isn’t always a good thing
  • And other things, like pajamas, dog poop, and libations

Want to learn how to be a productive writer? Check out this Q&A with Rachel Toor.

Q: What prompted you to write an article about the habits of productive writers?

(See Rachel’s article in The Chronicle of Higher Education: The Habits of Highly Productive Writers.”)

A: I had a conversation with a friend who’s an extremely succesful author. He told me, “I’ve spent seven hours on one paragraph. I’m never going to write anything again. I’m a failure.” Like the good friend I am, I said, “You know what? Stop having so many feelings. Just do the work.”

That got me thinking about what it means to do the work. The people who get it done, how do they do it? I started brainstorming, not just about my own habits, but also what other people do.

Q: How do you avoid getting writer’s block?

A:  Some people are waiting for the muse to come and sit on their shoulder, and that’s never happened for me. I have a very ritualized routine. I’m at the same coffee shop every morning at eight. The baristas know me. It’s about committing to the time and the place, showing up and getting the work done.

Writing is not only a job but it’s a bleep hard job. Anybody who’s tried to make a living as a writer knows it’s about as glamorous as sitting in your pajamas with unwashed hair in front of the computer, sobbing because you can’t get the work done. That’s the way my life looks a lot of the time.

For most writers, getting the butt in the chair is the biggest challenge. The longer you sit there, the more likely you are to actually come up with something. When I’m working, I don’t get up until I have either a thousand words or a complete first draft. I don’t leave until I’ve done what I needed to do. It’s a job. 

Q: How do you overcome fear and build confidence as a writer?

A: If there’s a secret, I would love to find it. I don’t know of many things as terrifying as writing. You have to be really tough, not just to write, but to withstand the publishing process. You have to be committed, and you have to protect your time. For a lot of writers, especially women and mothers, it’s hard to carve out that time and feel okay about it. You have to believe what you’re doing matters.

Remember it doesn’t have to be perfect. Done is better than perfect. Getting it done is better than not getting it done.

The flip side of believing in yourself is having just the right amount of self-loathing, so if you don’t get work done you feel like dog poop. If I’m not working, I don’t like myself. Even if I don’t want to write, I tell myself, “I’m going to get this done, and it’ll make me feel better.” 

Q: What’s your secret to juggling multiple projects?

A: Every project has different phases. Writing is just one phase. I reserve mornings for writing and afternoons for other tasks like pitching and research. Again, it’s treating it like a job.

If I don’t have deadlines, I create them. I make a clear list—for example, I’ll tell myself I need to get five article ideas out in the next five weeks.

I like having multiple projects because when I get stuck, I go to a different one. By the time I come back to the first project, something has broken loose. That doesn’t work for everyone—some people need to commit to one project until it’s finished. But I like having different chunks of time to devote to different things. 

Q: How can you be successful if you can only devote a few hours a week to writing?

A: In my article, I talked about Joyce Carol Oates, who’s a very prolific writer. Somebody posted about how they saw her in an airport, and instead of reading a book like most of us do, she was furiously writing. So again, you have to be committed enough to make sacrifices and carve out whatever time it takes.

Giving yourself real deadlines helps. It’s also extremely useful to have a support group. Find other people to keep you accountable. 

Q: Are there any “shortcuts, magic bullets, special exercises, or incantations” to being a productive writer?

A: Wouldn’t it be great? Just pour libations to the gods and all of a sudden your novel is finished.

I love hearing other writers talk about where they work, when they work, and what their tricks are. And I also know that whatever they do, it’s probably not going to work for me.

There’s no substitute for getting your butt in the chair.

How to be a productive writer

Rachel’s perspective on productivity as a writer should give you some ideas on what you can do to improve, get more work done, and be more successful. Bottom line: It takes practice and self-discipline to be a productive writer. Do the work, and you’ll be able to move up and earn more.

Are you a productive writer? Let’s discuss on Facebook.

Maria Veres is a freelance copy and content writer based in Oklahoma City. Visit her at mariaveres.com.
Webinar: Avoid these 7 newbie freelance writer mistakes.

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Saturday, August 26, 2017

Carleton by Censorio – Burnaby Heights

Carleton by Censorio is the next new development to come to the popular Burnaby Heights neighbourhood.  With all the shops, services, easy access to downtown Vancouver, SFU and the North Shore, you can see why people choose to live in Burnaby Heights. Carleton is a small boutique building which will feature only  28 units comprised of 1 and 2 bedroom conods. These homes will range in size from 591 to 1119 square feet.

 

To be kept up to date on this development and many more like it, register with us today!

 

 

 

 

 

 

This is not an offering for sale. Such an offering can only be made after filing a disclosure statement. E.&O.E.  This information is for marketing purposes only and is subject to change.

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Friday, August 25, 2017

Salisbury South – Port Coquitlam Townhomes

After quickly selling out Salisbury Walk and Salisbury Lane, Macleans Homes is ready to bring their newest  townhomes development to Port Coquitlam.  Salisbury South is a new townhouse development will be centrally located at 2145 Prairie Avenue, Port Coquitlam, This boutique collection of townhomes will feature the same quality, comfort and privacy as their first two Salisbury projects, all nestled in a quiet residential neighbourhood of west Port Coquitlam.

To be kept up to date with this development or others like it, Register now to be kept in the loop

 

 

This is not an offering for sale. Such an offering can only be made after filing a disclosure statement. E.&O.E.  This information is for marketing purposes only and is subject to change.

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Thursday, August 24, 2017

4 Carpet Cleaning Mistakes to Avoid

Who wants to step on a dirty carpet at home? No one! That’s why you always strive to keep it clean. However, you might be making a cleaning mistake that could result in a damaged carpet. Take note of the following:

Image Source: Flickr

Waiting too long to deal with carpet stains

They really should be dealt with immediately. Use a towel to soak up the spill and blot, never rub, a carpet spill. Next, pour a thick layer of bi-carb soda over the spill to soak it up and vacuum up the bi-carb the next day.

If you leave the stain until the next day without treatment, it gives it time to set and seep into the fibres of the carpet, making it much harder to get stains out. Source: RealEstate

Incorrectly using carpet deodorizer

Carpet deodorizer powder isn’t intended to clean away dirt, and it isn’t effective at stain removal.

Even worse, the average vacuum isn’t powerful enough to remove deodorizing powder, causing it to build up and making the carpet even dirtier over time. Source: AngiesList

Over-shampooing

Over-shampooing occurs when either too much shampoo is used or the carpet is not adequately rinsed. Both are practically inevitable with some wet do-it-yourself approaches. This is the biggest reason why even hard-core do-it-yourselfers should occasionally use a professional. If they don’t, the build-up of soapy residue can be impossible to clean out, leaving a carpet that is a virtual dirt magnet. Source: HomeAdvisor

Neglecting to hire a professional carpet cleaning company

A lot of people do not want to call a professional service for help because of the extra costs they have to make. But that is not always the right decision. Yes, most times you can clean your carpet properly without the need of any assistance. However, in cases of badly damaged carpets or frequent stains from children and pets, you’d better call the specialists. Otherwise damages may become permanent, leaving you with no other alternative than to buy a new carpet. Source: EZineArticles

Let a professional handle all your carpet concerns – contact us!

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3 Ways to Childproof Windows at Home

Children’s curiosity pushes them to try out new things and explore new places. As a parent, you have to ensure their safety by childproofing your entire home. Here, you’ll find the best tips in making your windows much safer for the kids.

Image Source: Flickr

Securely Anchor Curtains and Drapes
When toddlers first learn to walk, they tend to use things around them to pull themselves up. This makes long drapes susceptible to tugs, and if they are not securely anchored to the wall, the result can be disastrous.

Make sure your curtain rod is securely fastened to its wall mount brackets, not just resting on them. If these brackets are not attached to studs, be sure to use hollow wall anchors. Another option is to simply switch up your décor and hang shorter drapes until your child gets a bit older. Source: Omaha

Keep the Cord Out of Reach

  • Do not place any cribs, beds, or furniture close to any windows because children can climb on them and gain access to the cords.
  • Make sure to make all loose cords inaccessible and keep all window cords out of the reach of children at all times. If you have tasseled pull cords short, make sure to keep them as short as possible, and permanently anchor any continuous-loop cords to the floor or wall.
  • Lock cords into position when lowering horizontal coverings or shades to prevent inner-cord hazards.
  • If the window shade has looped bead chains or nylon cords, install tension devices to keep the cord taut. Source: TheSpruce

Don’t Leave the Window Open
Lock your windows. Many windows have built-in locks you can latch shut with a key to prevent the window from opening. If your windows have keys built-in, this is your best option for baby proofing your windows. If your windows do not have keys, however, use another method. Installing keys is costly and time-consuming and it’s far easier to use an alternative window locking method. Source: WikiHow

We can help you pick a window treatment that isn’t just safe for your kids, but also functional and trendy. Give us a call!

 

Contact:
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601 – 1550 W. 10th Ave
Vancouver, V6J 1Z9
Canada
Phone: (604) 559-1988

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Choosing a Bathroom Countertop

Content originally published and Shared from http://perfectbath.com

Choosing amongst the various types of vanity top will depend on a number of factors. Appearance and ease of maintenance are two of the main things to consider. Here are three of the best materials you can find:

Image Source: Flickr

Granite and Marble
In a master bath, it pays to install granite or marble, which attract buyers at resale and give the vanity top a rich, sleek look. And with affordable “grades” of granite available on the market today, you don’t have to empty your wallet for this feature. You will, of course, spend more on granite than laminate, but the result is a surface that can handle heat and wear. Be advised: granite must be sealed to repel grease (which you could run into in hair products and such). Marble stains easily, while granite stands up to most stains. Source: HGTV

Ceramic
Ceramic is another common material used in the construction of vanity tops. This material offers almost unlimited color choices and is easily cleaned and maintained. Ceramic is typically manufactured in both glazed and unglazed finishes. It is also possible to mix different colors and textures for a customized look. A grout sealer should be used for ceramic countertop applications to prevent the growth of mildew. Source: WiseGeek

Manufactured Quartz
Manufactured quartz is one of the most popular options for countertops of all types, including bathroom vanities. It looks similar to a natural stone, like limestone, granite, or marble, but it is more durable and better equipped to resist stains and scratching. Quartz is actually a synthetic composite, comprised of about ninety percent quartz particles. It can be ordered in a range of colors and customizable thickness options, and it is a great choice if you want a unique or customized vanity edge. Source: Ebay

We can help you find the best quality vanity that will perfectly fit your bathroom. Contact us!

Contact:
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Phone: Toll Free 1-866-843-1641
Calgary, Alberta
Email: info@perfectbath.com

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Wednesday, August 23, 2017

Geek Out Over These 15 Paying Markets for Technology Writing

Paid Technology Writing Gigs for Computer-Savvy Freelancers. Makelivingwriting.com

If you’re a computer-savvy freelancer, you can cash in on those skills by landing technology writing gigs.

Do you geek out over new software and devices?

Are you following the latest trends in information technology, computer hardware, Internet security, web design, or programming?

Can you master a software program in a weekend, and teach others how to use it?

If you can write about things like how to build a website in WordPress, use PhotoShop, or explain technical topics like using Windows or Linux operating systems, you can tap into a niche with plenty of earning potential.

Looking for your first gig in this niche, or want to land more work?

Check out this list of 15 paying markets for technology writing. You’ll find pay rates starting at $60 for shorter pieces to $500 for 2,500-word assignments.

Ready to get started? Go ahead, geek out over this list, and start pitching:

1. A List Apart

A List Apart explores the design, development, and meaning of web content, with a special focus on web standards and best practices. Pitch an idea (to the right person) with an outline for your article, along with why it matters to readers. You’ll get feedback on how to improve your submission, as well as editing and help with revisions if your article is accepted. Read the style guide and submission guidelines on the site.

Rates: Payment is $100 per article (600 – 1500 words) and $200 per feature (1,500 – 2,500 words).

2. Indeni

Indeni is a network security company with offices in of San Francisco, Calif., and  Tel Aviv, Israel. They need writers who can technology writing assignments. “If you’re really good with firewalls, load balancers, routers, switches or servers, we’d like to work with you.”

Rates: Payment is $100 for in-depth tutorials (800-plus words) and $200 for software and hardware architecture advice (such as how to pick the right gear, pitfalls to be careful of, etc.). Check the submission guidelines for more about how to pitch article ideas.

3. Labmice

Labmice is a site for serious techies. This site wants submissions about IT topics like Windows administration, computer security, and technical project management in the form of field notes, best practices, lessons learned, white papers, and tutorials. They want “real world” documents, not things that are easily found in textbooks. Length: 1,000 to 1,500 words.

Rates: $60 -$100 per article for 1,000 to 1,500 words depending on length, content, and illustrations. Established authors should contact the editors directly to discuss rates and commission terms. Check the submission guidelines for details about how to pitch an idea and get editor contact info.

4. Linode

Linode is a web hosting platform, and published content on IT topics, and tutorials about Linux, Linode and cloud infrastructure.

Rates: $300 per assignment, in  most cases. Read the submission guidelines, and study the tech topics Linode is most interested in. Then pitch an idea for review.

5. PhotoshopTutorials

PhotoshopTutorials publishes articles, quick tips, and tutorials about using Adobe PhotoShop. Topics include interviews with digital artists and product reviews. Tutorials written by freelancers cover PhotoShop features likes text effects, drawing, layouts, photo effects, photo manipulation, retouching, and special effects. Pitch with an outline for a tutorial topic or article idea. Be prepared to provide screen shots and step-by-step instructions.

Rates: Pays $150 – $300 for full tutorials.

6. SitePoint

SitePoint is an Australian publisher of books, courses, and articles for web developers, with a focus on HTML, CSS, and Sass. Tutorials should include actual demos or code-heavy details for readers to learn and replicate. Read the submission guidelines and pitch with an idea first.

Rates: Payment is $150 for articles and $200 for tutorials, but may pay up to $300 for longer articles or tutorials. SitePoint offers $300 or more for articles and tutorials that are lengthier.

7. Smashing Magazine

Smashing Magazine is based in Freiburg, Germany, but publishes articles from all over the world about Web development and design. If you can write about web development, design, and industry trends for a tech audience, pitch an idea. Submission guidelines recommend pitches with practical examples, lessons learned from mistakes, and opinion pieces on trends and best practices.

Rates: Negotiable.

8. Tech Edge Magazine

Tech Edge is a quarterly magazine that covers news, stories, tools, and techniques for technology educators. Each issue features content based on a theme such as digital transformation, active learning, empowering students, and teaching strategies. See submission guidelines for 2017-2018 editorial calendar and pitch ideas to editor Susan Meyer.

Rates: Pays $125 for articles between 500 and 1,500 words.

9. The Graphic Design School

The Graphic Design School is an Australian-based education company that offers a series of online courses in graphic design. On its blog, The Graphic Design School publishes articles and tutorials about Adobe products like PhotoShop, InDesign, and Illustrator, along with opensource software programs, according to submission guidelines.

Rates: Payment is $75 – $120 for articles and tutorials.

10. The Write Stuff

The Write Stuff publishes articles about database development and management. Content needs include articles about database production environments and technologies. Particular interest in articles related to Compose database platform. Pitch with an article idea and brief outline.

Rates: Pays $200 in cash, and $200 in Compose database credits.

11. Tutorials Point

Based in India, Tutorials Point publishes tech-related tutorials for self-instruction. Tutorial topics include information technology, software quality management, Java, mainframe technologies, web development, project management, telecommunication, Microsoft technologies, SAP modules, open source software, and more. Send an LOI with writing samples, before pitching.

Rates: Pays $250 – $500.

12. Windows IT Pro

Windows IT Pro is a family of magazines that includes Windows IT Pro and SQL Server Pro. These magazines publish how-to articles for IT professionals (up to 2,500 words); strategic articles on industry trends, policies, and development (up to 2,000 words), and reader-to-reader tips (up to 1,000 words).

Rates: Pays $200 to $500 for how-to and strategic articles. Negotiable for reader-to-reader assignments.

13. Word Candy

Word Candy is a site dedicated to helping people use and manage WordPress websites. The Word Candy blog publishes content about website design, plug-ins, marketing, and entrepreneurship. Review past blog posts and follow submission guidelines to pitch and idea.

Rates: Pays $0.04 to $0.08 cents per word. Average blog post is 1,200 words.

14. Vector Diary

Vector Diary is another paying market that features content for graphic designers. This site specifically publishes tips and tricks, reviews, resources, and tutorials about Adobe Illustrator. The editor is completely open to any Illustrator topic. “If you have anything interesting and new to share about Illustrator, you are welcomed to write for VectorDiary,” says founder and editor Tony Soh.

Rates: Pays $150 per assignment.

15. Word Press Hub

WordPress Hub features articles and content about WordPress design and development. It’s primary audience is theme developers, plugin authors and customization specialists. Articles cover web design trends, design concepts, plug-in creation and development, coding, and best practices for WordPress.

Rates: Pays $100 to $200 per article for 800 to 1,200 words.

Find technology writing gigs

If you want to find technology writing gigs, this list of paying markets may be a good place to start. Read the submission guidelines for these markets. Study past blog posts and articles. Then submit a well-written LOI or query. And if you geek out and get excited about technology writing in the process, you know you’ve found your niche.

Know of other markets for technology writing gigs? Let’s hear about them on my Facebook.

Erica Verrillo writes about the business of freelance writing on her blog. She is also the author of the “Phoenix Rising” trilogy novels and “Chronic Fatigue Syndrome: A Treatment Guide.”

Webinar: Avoid these 7 newbie freelance writer mistakes.

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Tuesday, August 22, 2017

Challenge #256 Anything Goes

Hello! Are you ready for a brand new challenge? It's your favourite! 


Just before we get into things, let's announce our winners from Challenge #254 CAS -



Congratulations! Please grab our badge to display on your blogs!




CAS Perfection! Congratulations Sandie! Please grab our badge to display on your blog :)

Onto our new challenge! Anything Goes! Here is the DT with their inspiration for you -




















Over to you. Have fun!




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Sunday, August 20, 2017

5 Steps Older Workers Can Use to Launch a Freelance Writing Career

How to launch your freelance writing career when you're older. Makelivingwriting.comThink you’re too old to launch a freelance writing career? Think again.

Have you been working a day job for decades? Are you an empty nester with a few gray hairs? You might think you’re too old to go freelance, but you’re not.

You can do this. Believe me. I know what it’s like to launch a freelance writing career when you’re older.

For more than 30 years, I worked in banking and law, and did a lot of writing. I dabbled with freelancing to make extra money, and thought it might be my path to retirement.

But that all changed when my employer went out of business.

Not quite old enough for Social Security, I wasn’t interested in starting over in another office. But I still needed an income, and I wanted more time and more freedom to enjoy life.

Want to know how I made the move to full-time freelancing…at my age?

These five steps helped me launch my freelance writing career:

Freelance writing career path for older workers

After decades of writing for others in the business world, my first foray into freelance writing was for a content mill. It didn’t pay well, but it did help me earn top ratings for ghostwriting blog posts for attorneys. And it gave me a boost of confidence.

Realizing I could take the freelance leap and succeed, I planned to leave my job by cutting back hours as my freelance income grew.

But at my age, I’ve been around long enough to know life happens while you’re making plans. That’s not exactly how things worked out.

When my employer went out of business, the door opened to launch my freelance writing career. I didn’t want to get another day job. Instead, I used these five steps to go pro:

1. Take stock of your skills

I’ve spent better than 30 years working as a mortgage banking project manager, a compliance officer, and senior paralegal. I’ve been responsible for writing proposals, procedures, compliance materials, management reports, case summaries, white papers and legal documents, as well as regular business correspondence.

This little skills inventory gave me a lot of information to find my niche and the right clients as a freelance writer. How about you?

  • What industries have you worked in and already know a lot about?
  • What skills have helped you succeed at your day job?
  • Do you already have some writing experience as a staffer or freelancer?
  • Do you have a hobby, interest, or passion you spend time on when you’re not at work?

Instead of just thinking about this in your head, create a list of your skills, professional experience, life experience and interests. Write it down. And you’ll start to see some patterns that can help you identify your niche to build your freelance writing career.

2. Step up your marketing efforts

Are you going to launch your freelance writing career one day, and wake up the next with tons of client work and money rolling in? Probably not.

Be prepared to spend a lot of time on marketing when you get started. For most of us, that means sending query letters and LOIs, and following up.

I started out looking for any freelance writing gig I could find on job boards. I ended up with a series of writing assignments that paid better than content mills. Those early writing jobs were OK, but I needed to find better-paying clients and more consistent work. Some other marketing strategies that worked for me include:

  • Ask for referrals. This is huge for older workers, especially if you’ve been growing your professional network for decades. It’s easy. Just ask your former co-workers, boss, manager, or colleagues, “Do you know anyone who needs a freelance writer?”
  • Be selective about using job boards. Most job boards aren’t a good place to find freelance work. It’s usually a race to the bottom, because you’re competing with thousands of other writers. But I have found some good leads and client work thanks to the Junk Free Job Board in the Freelance Writers Den.
  • Grow your network. For example, I’m still an active member of the Legal Assistants division of the West Virginia Bar Association. It’s a great way to stay on top of trends in my niche, and network with potential clients. Look for ways you can grow your network online and in person.
  • Optimize your writer website. Get a basic writer website set up. Then use search engine optimization to get found for searches like “West Virginia freelance writer.”
  • Make marketing your full-time job until you’re fully booked. Putting yourself out there as much as you can is the best way to jump start your freelance writing career.

3. Keep learning

You’re never too old to learn something new. In fact, you’ll have to if you’re an older worker who is serious about launching a freelance writing career.

I started by reading books and taking courses about freelance writing. That helped me develop new skills and build confidence. Then I joined an online writing community where I could swap ideas with other freelancers and learn from those with more experience.

  • Do you know how to write a query letter or LOI?
  • What do you know about LinkedIn to find clients and prospects?
  • What kind of information should be included in a freelance writing contract?
  • How much should you charge for your work?
  • What do you need to know about filing taxes as a freelancer?

These are all things you can learn about freelance writing, regardless of your age. Master one new skill, then move on to the next one. If you don’t know how to do something, ask for help.

Older workers turning to new careers is a huge thing, significant enough to warrant special programs by the Small Business Administration.

Your day job probably required on-going training and education, and it’s just as important as a freelancer.

4.Manage your time

If you’ve been used to a 9 to 5 schedule with a boss telling you what to do, you’ll need to take charge of your schedule when you launch your freelance writing career. For example:

  • Once you’ve got lots of work lined up, how will you get it done?
  • If you’re just starting out, how much time will you spend on marketing each day?
  • Can you develop a schedule and routine that will help you be more productive?

The beauty of self-employment is flexibility. After 30 years working for someone else, a flexible schedule was really important to me when I launched my freelance writing career. Think about how to plan out your day to get your work done, and still have time for family, friends and things you enjoy.

5. Plan ahead

If you’re old enough to remember the song, “Take This Job and Shove It” by Johnny Paycheck, you probably know better than to quit your day job before your freelance business is making money.

I wanted to transition gradually to freelancing, but when my employer closed its doors, I was forced to choose between self-employment or hunting for a new job.

My exit strategy was in place, geared toward retirement. My husband was already fully retired, and I planned to work until I qualified for Social Security. We had been building up our savings and had employer-based retirement accounts. We were debt-free empty-nesters, and our house was paid off.

After taking a hard look at the amount I had to bring in to cover our daily expenses, my health care premiums, and quarterly estimated taxes, I took the freelance leap. And it worked out.

Do you have an exit strategy?

If you’re an older worker leaving a day job, or coming back to work after a long break, you need a plan. An exit strategy to leave your day job, an income goal, and a clear understanding of how much money you need to make.

  • How much money do you need to make to cover basic living expenses?
  • Can you reduce or eliminate debt?
  • Do you have money saved for an emergency?
  • What about health insurance when you’re self-employed?
  • Will working for yourself save you money in other areas like commuting or childcare?
  • Can you turn your current employer into a client when you go pro?

When you take the time to develop an exit strategy or map out a plan for freelance success, you’ve got a clear path to follow to help you be successful.

Launch your freelance writing career…at any age

Becoming a freelance writer is the best employment decision I have ever made after 30 years with a 9 to 5 staff job. It’s been scary and thrilling, emotionally and intellectually challenging, and well worth it.

You’re never too old to assess your skills, learn new ones, and realize your dream to be a successful freelance writer.

Are you trying to break into freelancing as an older writer? Let’s discuss on my Facebook.

Debra Giuliano is an encore entrepreneur and freelance writer in the DC Metro area. She provides exceptional writing, editing and virtual support solutions for businesses.

Blogger Outreach: ebook - Small Blog, Big Income: Earn Money from your blog!

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Wednesday, August 16, 2017

Freelance Marketing: 40 Ways to Get More Writing Gigs

Freelance Marketing: 40 Ways to Get More Writing Gigs. Makelivingwriting.com

If your client work has all but dried up, or you’re trying to jump start your writing career, take a look at your freelance marketing efforts.

Maybe you’re not doing enough marketing. That’s the elephant in the room for many of the freelance writers I’ve coached over the years.

Or maybe the marketing you are doing isn’t working. Then what?

Don’t get caught in shiny-objects syndrome, jumping  from one strategy to the next.

Instead, be more strategic about how you market your writing. New ways to reach clients keep emerging, so keep an open mind.

Take a look at this list of 40 ways to market your writing I developed with the help of veteran freelancer Anne Wayman.

Then get to work. The more freelance marketing you do, the more likely you’re going to move up and earn more.

Freelance Marketing: 40 Ways to Get More Writing Gigs

How do you market your writing? Let’s discuss on my Facebook page.

 

 
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What to Do Before the Carpet Cleaners Arrive

If it’s the first time you’ve hired a professional to clean your carpet and you have no idea what to do before they arrive, then this article is for you. Check out the following tips:

 

Image Source: Flickr

Remove light furniture

Be aware that carpet-cleaning technicians come to your home to clean your carpets; they are not licensed to move furniture. It is your responsibility to prepare for their arrival. Plant stands; coffee tables and floor lamps are difficult to clean around and are sometimes damaged in the cleaning process. The more furniture you get out of each room the better cleaning results you are going to get. Consider putting your light furniture in the garage and leaving it there until your carpets are dry. Source: TopTenReviews

Vacuum, if needed

Removing as much debris and dirt from the carpet fiber prior to a cleaning can help ensure your carpet cleaner focuses on the deep down soiled-in dirt. Some carpet cleaning services vacuum the carpet prior to beginning their work. Others rely on you, the homeowner, to do so. Ask your carpet cleaning professional whether or not you need to vacuum before they arrive. Source: AngiesList

Take care of pets and kids

Most cleaners don’t like entering homes with loose dogs for obvious reasons. They also warn pet owners about the fact that they’ll have to keep the doors opened to drag the hoses in. And that might be a problem if the pets aren’t allowed outside unattended. Additionally, it’s not recommended to let pets play on carpets that have just been deep cleaned. So, gate the pets away so that they don’t mess with cleaners, their equipment, and cleaning products. Keeping young kids entertained outside of the cleaners’ operation zone might be a good idea as well. Source: ArticleCube

Before you proceed on having your carpet deep-cleaned, it’s important to make sure that it isn’t loose or damaged. For carpet re-stretching and repair services, there’s only one name to trust. Feel free to contact us today!

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Challenge #255 Photo Inspiration

Welcome back everyone! Today we have a photo to help inspire you create this week. 


You may use anything from the photo that inspires you. The texture, the colours, anything!

We have had to say a sad goodbye to LeeAnn who has all that other important life stuff to contend with at the moment. She will be missed.

In other news, I am happy to say that I am starting up again as a designer for ATSM!

Before we get onto our inspiration for you, let's announce the winners for Challenge #253 Holiday







Congratulations everyone! Please grab our badge to display on your blogs!


Ok! Here we go with our take on the inspiration photo!



















The DT have got amazing ideas for this photo and we can't wait to see what you will make! Over to you :)



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