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Turner’s Dairy is a new collection of townhomes located at the corner of Ontario Street and West 17th Ave, Vancouver. This project will offer 13 contemporary townhouses, Sizes ranging from 695 square feet to 1,636 square feet. Contemporary and efficient living, designed for the modern family. Progressive meets heritage in these sleekly crafted and thoughtfully created homes. The building’s open and expansive spaces, high ceilings, and vast casement style windows harken back to the lofts and offices that were inhabited by generations of industrial businesses, starting with Turner’s Dairy.
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Ever wonder what the secret is to writing copy that sizzles?
You know, the kind of content that turns that one-off assignment into a long-term client.
When you take on a copywriting assignment, you have to connect with your client’s target market. Get this right, and you’ll be a lot more likely to convert readers into subscribers, and subscribers into buyers.
Think of it like grilling the perfect burger with just the right amount of seasoning and cooking time. Do it right, and your clients will be satisfied, and their audience will be hungry for more.
So what’s the secret sauce to writing copy that sizzles?
It starts before you write a single word. The prep-work you put in to serve your clients tasty copy can make all the difference between bland and boring or mouth-watering and delicious.
Want to learn how to write copy that sizzles? Here are six ways to crush your next copywriting assignment:
It’s your first order of business for writing copy when you pitch a prospect or land a new client. And you typically have to ramp up fast with your own homemade immersion program.
If you skip this step and jump right into writing copy, you run the risk of serving your client nothing but disappointment. Don’t do that, OK. Learn to speak the language first. For example:
If you get in on the ground floor with a start-up, or an established client wants you to handle writing copy for a new product launch, tone and creativity are critical. You might be tasked with writing copy for a video, social media campaign, article, or even a product name and slogan. And you’ll need some creative juice to make it happen. Some examples to get you thinking:
Some industries and clients are bound to take a more formal approach to copywriting than others. But learning to master tone and creativity will help you write better copy, stand out, land more assignments and more long-term clients.
Your client’s target market has a problem, a pain point. And your client has the solution.
As a copywriter, it’s your job to write copy that resonates with readers and encourage them to take action.
One of the most effective ways to do this is by digging into those pain points, making an emotional connection, and helping readers know there’s a way out.
What are the pain points of your client’s target audience? Some common pain points can include:
Once you know the pain points your client’s target audience is struggling with, describe the pain point. Help the reader experience the emotional struggle associated with it. And you’ll be one step closer to writing copy that gets results.
You’ve got a gig writing copy for a cell phone company targeting parents thinking about buying a phone for a kid.
Answer these two questions, and you’ve just done some important prep work to write great copy.
We all know how important it is to write clear, clean, concise copy. But with sales content you’ve got to get to the point right away.
Statistics show you have two sentences, or 10 to 20 seconds, to capture the reader’s attention before they move on to the next website, ad or article. (It’s the same reason writing effective query letters or letters of introduction to land gigs is so important.)
Using an engagement question is one of the best ways to get to the point fast. Here’s an example for selling lawnmowers:
If the prospect needs an affordable lawnmower, you’ve got their attention right away.
Now grab them with empathy and the answer to their problem like this:
In marketing there’s a saying, “Sell the sizzle, not the steak.” In other words, sell the benefits not the features.
Here’s how copywriting guru Robert W. Bly explains this:
What are the features and benefits of your client’s product or service?
It’s probably the most important step in the process before writing copy of any kind for your client.
You can get a lot of the info you need to write for a client by learning to speak their language, but nothing is better than a person-to-person conversation.
You’ll gain invaluable insight by doing this that will help you write better copy for your client.
Want to learn how to write great copy that satisfies your clients and makes their audience hungry for more? Follow these six steps to tap into the mind of your client and their peeps, and you’ll be able to make it happen.
Suzanne Boles is an award-winning content creator, feature writer and marketing coach. She also teaches writing courses at Western University in London, Ontario, Canada.
Need help writing copy that sizzles for your clients? Let’s discuss on on Facebook or LinkedIn.
The post Writing Copy That Sizzles: 6 Ways to Serve Clients Tasty Content appeared first on Make A Living Writing.
Want to make money writing about business and entrepreneurship?
It’s a hot niche where you’ll find industry moguls, start-ups, and innovators hustling to make their mark, generate revenue, and build a brand. (And that’s a good thing if you’re a freelance writer.)
Right now, Amazon-style success is what a lot of businesses and entrepreneurs are trying to replicate in their own niche.
From the solopreneur to corporate CEO, they’re interested in the day-to-day stuff about how to run a business more efficiently, manage people, improve product development and customer service, and establish a business model that will be profitable for the long term.
If you want to make money writing about business and entrepreneurship, there’s no shortage of sites that will pay you to write about it. Here are 15 sites that pay writers $50 to $500 per assignment, and cover a wide range of topics in this niche.
If you want to make money writing for one of these sites, study the guidelines, get familiar with the site and its target audience, and start pitching:
Robert Farrington knows what it’s like to work a retail job, deal with in-your-face customer service issues, make minimum wage, and wish things were different. So he hustled to make it happen, achieved some success and launched Entrepreneurship Life (and several other businesses) to help other people.
Want to write about your own entrepreneur journey or report on business, branding and entrepreneurship? Pitch your story idea to Robert Farrington. Pay based on assignment.
Every start-up obsesses over logo design and branding. And at some point, almost every established company will plan a complete redesign of its logo, website, messaging, or all of the above. 99 Designs founders Mark Harbottle and Matt Mickiewicz launched the company in 2008, and now it’s a hub for designers and entrepreneurs.
Want to write for 99 Designs? Tips, advice, and how-to design topics are the staple of this site’s content. But 99 Designs also covers the business of freelancing, entrepreneurship, and crowdsourcing. Pitch ideas to Brand Content Manager Antonia Zimmerlich. Pay based on assignment.
Freelance writing isn’t the only way to make money online. That’s what Dhireshan (Dee) Gadiagellan discovered when he left his day job as a robotics and automation engineer.
After a lot of trial and error, he launched The Work at Home Blog to help other people by providing content, training, and resources to build an online business.
Have an idea for a work-at-home article? Follow the guidelines to pitch your idea. Pays $50 per assignment.
It didn’t take long for Harvard grad Robert Padulo to realize that a lot of companies struggle with hiring and keeping great people. But it doesn’t have to be that way.
The iWorkwell blog provides readers with content about how to do just that, along with many other topics related to human resources essential to running a successful organization.
If you’re not a subject matter expert on all things HR-related, you can still write for iWorkwell by interviewing someone who is and pitching an idea. Pays up to $250 per assignment.
In today’s Internet-driven environment, business owners need to know how to leverage technology to be successful. And that’s what Income Diary founder Michael Dunlop aims to help business owners with at the Income Diary.
“We write about creating awesome websites, driving traffic, social media or making money online,” says Dunlop.
Follow the guidelines to pitch a story idea. Pays up to $200 per assignment.
This business consulting practice aims to help start-ups and established businesses with all the planning, legal requirements, strategy, accounting, recruiting and investing associated with building and growing a business. Pitch an idea for the Starting Business Library. Pay based on assignment.
If you want to add coaching to your business or turn your industry knowledge into a coaching program or service, where do you start? That’s what Coaches Training Blog founder Jeffrey Sooey teaches people via his blog, videos, courses and training.
Have an idea for a blog post or video about coaching? Follow the guidelines to submit your idea. Pay based on assignment.
As a freelance writer, you probably already know there’s a lot more to freelancing than just writing. Marketing, web design, email automation, customer service, networking, lead nurturing, taxes and accounting, etc.
Those are topics you can write about for HomeBiz Junction, but the site covers more than just the technical side of running a home-based business.
“We also do our best to uplift entrepreneurs to give everything and grasp success for themselves,” says HomeBiz Junction founder Cathy Bryant. “We know that the startup world is a difficult one, so we’re here to make things easier.”
Have a story idea about running a home-based business? Study the website and guidelines. Then pitch cathy@homebizjunction.com. Pay based on assignment.
Drill down to the basics of running a successful business, and one common element will emerge that’s critical to build a brand, create a following, make sales, convert subscribers into paying customers, establish authority…copywriting.
“We’re here to teach you how to write copy you’ll be proud,” says Joanna Wiebe, who co-founded Copyhackers with Lance Jones. “It [copywriting] reflects your brand and vision, and it moves units. Or gets sign ups. Or whatever conversion looks like for you.”
Study the guidelines. Seriously. You’ll see Copyhacker covers classic topics related to copywriting and branding. But the site also accepts guest posts about running a business, user interface design, A/B testing, and digital marketing strategies.
Pitch your idea to joanna@copyhackers.com. Pays $325 per assignment.
Can you carve out a niche that’s even more specific than entrepreneurship? That’s what the online magazine LiisBeth has done.
“We look for journalistic, edgy, positive, well-informed articles that offer readers’ a feminist’s perspective on entrepreneurship and innovation happenings, including policy and politics,” says LiisBeth Managing Editor Margaret Webb.
If you want to write for LiisBeth, here what you should do. Study the guidelines. Read past articles and content on the site. Digest the About page and the LiisBeth Manifesto.
Once you know the voice and target audience of LiisBeth, pitch an idea to Margaret Webb. Pays $100 to $2,000 per assignment.
When Rolf Dobelli, Patrick Brigger, and Thomas Bergen were trying to climb the corporate ladder, reading books by gurus about business, mindset, and success strategies seemed liked a good idea.
But if you’re ultra busy, how much time do you actually have to read a book. That’s what sparked the idea to launch GetAbstract.
It’s a site that summarizes books into bite-sized chunks into a specific format to help someone get all the essential details in a fraction of the time. And they use freelance writers to do it.
To land an assignment, you have to apply first. Once accepted, GetAbstract pays up to $300 per book review.
Lisa Stern runs the Freelance Mom website designed to help moms build a freelance business to make money from home.
Blog posts include a mix of personal experience and how-to guides to teach moms how to run a freelance business. Plus, every post includes a 20 to 30-minute action plan to help moms take the next step, instead of the classic, “I’ll do it tomorrow,” (which really means never) response.
If you want to write for The Freelance Mom, study the guidelines and send a pitch to lisa@freelancemom.com. Pays $75 to $100 per assignment, plus potential $150 bonus for traffic.
You’ll need to know the intersection of business and technology in Brooklyn, Philadelphia, Delaware, Baltimore and Washington, D.C, to write for Technical.ly.
This niche business site features content about start-ups, data analytics, Internet activism, and new ways to leverage social media, among other topics. Recent stories covered eSports teams based in Philadelpia, Yelp’s influence on Baltimore’s restaurant industry, the most popular programming languages for 2018, and more.
Want to write for Technical.ly? Study the site and guidelines. Then pitch your idea to Editor-in-Chief Zack Seward. Pay based on assignment.
What’s the best…? Fill in the blank (WordPress theme, hosting service, content management system, email automation software, employee review process, etc).
Entrepreneurs and business owners ask those kind of questions all the time. And Smart Business Trends has positioned itself as the resource to provide thoughtful answers.
Want to write for Smart Business Trends? Study the site content, and pitch your idea. Pays $100 to $200 per assignment.
If you want to make money writing about business and entrepreneurship, start hustling. This is a short list of just a few sites that pay for articles, blog posts, and content in this niche. But there are many more sites, magazines, and businesses that need your help, too. Start pitching. Get some clients. Make money writing.
What business and entrepreneur sites do you recommend? Share on Facebook or LinkedIn.
Evan Jensen is the blog editor for Make a Living Writing. When he’s not on a writing deadline, or catching up on emails, he’s training to run another 100-mile race.
The post Make Money Writing: 14 Business and Entrepreneur Sites That Pay $50-$2,000 appeared first on Make A Living Writing.
Pets are lovely creatures that bring limitless happiness into any home. But no matter how much you love your furbaby, it’s normal to feel frustrated because of the amount of hair they shed. Good thing there’s a number of solutions available. Here are some:
Photo by Gulyás Bianka on Unsplash
A regular and thorough vacuuming is the best way to remove pet hair from your home. Start high and work low, using proper attachments to run the vacuum over walls, into corners and over draperies and window sills. Static electricity and low humidity in a home can help pet hair cling to surfaces. Running a humidifier is good for you and makes breathing easier, skin feel more hydrated and it helps keep tufts of loose pet hair from clinging to surfaces. If you have a pet, keep a schedule of regular vacuuming to maintain a home free of pet hair. Source: SheKnows
You can also use a dry rubber squeegee or rubber broom to lift up any pet hair from carpets. It might freak you out slightly and cause slight rage at your vacuum (why is it missing so much?!), but man, does it ever work. Just “rake” an area with the tool in short, fast strokes and you’ll see hair peeling up off the carpet. Source: CleanMySpace
Don’t duck your grooming responsibilities; embrace them. Giving your dog or cat a quick one-minute brushing outdoors or in the garage every day will save time and effort spent dusting, sweeping and vacuuming every week. With a little hair off the dog (or cat) at a time and place of your choosing, you’ll soon see a reduction in the number of fur bombs you find around the house.
Bonus: Your cat won’t hack up as many hairballs for you to step on before you’re fully awake in the morning. Source: VetStreet
Don’t be afraid to let your pets roam around inside your carpeted home. If ever your carpet needs deep cleaning or repair, you can always call us. We’ll have it sorted for you in no time!
The post 3 Tips for Removing Pet Hair at Home appeared first on Curlys Carpet Repair.
Many freelance writers tell me they’ve never gotten a nibble off their writer websites.
If this is you — or you have yet to put up a writer site — let me spotlight some of the biggest problems right now.
See, there are some basic approaches, and some key phrases, that you really want to avoid on writer websites.
These blunders make you seem, variously:
Want to skip all that and put together a writer website that presents you as a strong candidate for freelance jobs?
Here are the moves to avoid:
Here’s a collection of popular phrases I see on writer websites — and they honestly make me cringe every time.
These may seem like little things: a title stated here, a little phrase dropped in there. But add them up, and you’ve got writer websites that don’t come off professional. And that send clients away.
The copy on your writer website needs to be sharp. Try to remember that your writer site is a writing audition. You can write sharp writer websites with no portfolio and still get website copy gigs off it! Your site is a writing sample in itself.
But most writers fall down in this task. I know, it’s hard to write about yourself.
Try to avoid these basic gaffes. Seen these way too many times:
Just correcting these three basic issues can create a big upgrade in how professional writer websites appear — so if you’ve got any of the above going on, time to make a few tweaks.
Researchers say that new visitors to a website give it 3 seconds. This time has shrunk steady over the past decade. Visitors quickly glance around, and if what they see doesn’t orient them, they move on.
What things do prospects need to be able to see, immediately, without scrolling down, when they land on the Home page of writer websites? Here are the fundamentals you need to show right away:
Bonus points: To keep more visitors, you could also tell people where you’re located. Some folks still like to take an in-person meeting before they hire a freelancer, so if you’re in or near an even mid-sized city, say so.
Extra bonus points: Get the meta-data of your Home page to use keywords for the type of writer you are. Instead of saying “Joe Smith” when someone mouses over the browser tab, it could say, “Finance writer Joe Smith.” Google will notice, and you’ll drive many more prospects in the door to see your site. If you’re not a tech-y type, make friends with someone who can show you how to make that happen on your particular website platform (hint: WordPress is the dominant platform, and the one I recommend).
What do you do after you’ve written a draft of your site, eliminating these basic problems and adding the important 3-second orientation items?
Add personality. Make it something only you could have written.
Then, get a writer website review (BLOG LINK TO DEN HERE) from an experienced pro, to make sure it’s optimized and ready to win clients over.
Finally — don’t forget to keep updating your site, as you get new clips! Writer websites aren’t static documents, so don’t let yours get out of date. Google likes sites that keep changing.
Did you rewrite your writer website, after reading this post? Come share a link on Facebook or LinkedIn, and I’ll check it out.
The post Writer Websites That Fail: Avoid These Cringe-Worthy Moves appeared first on Make A Living Writing.
Wilson by BlueSky is a new 39-storey residential highrise development located located at 5977 Wilson Avenue, Burnaby. This project will offer 287 studio, 1- to 3-bedroom condominiums, and 6 townhomes. To compliment the garden-like setting of the Central Park East Neighbourhood, Wilson will boast substantial progressive landscaping with publicly-accessible pedestrian and cycling linkages to local greenspaces.
The post Wilson by BlueSky in Burnaby appeared first on Vancouver New Condos.
Want to be your own boss and make a living writing?
If you’ve got solid writing skills and even a little marketing savvy, you’re already ahead of the game.
But there’s more to freelance writing and running your own business than being a great writer and smart marketer.
For a lot of writers, it’s the how-to-run-a-business stuff that makes you go cross-eyed, causes your palms to sweat, or ignites a firestorm of anxiety and self-doubt. Sound familiar?
You might be a great writer, but how much do you know about attorneys, taxes, business licenses, and insurance?
It’s a rhetorical question. But if you’re already feeling a knot forming in the pit of your stomach, there’s a good chance you could benefit from a little help to be your own boss.
Fortunately, help is available. And if you know where to look it’s free or available at a low-cost to help you build your freelance writing business, move up and earn more.
Want to be your own boss? Check out these free business resources for writers:
If you’re a freelance writer, you need to know a little about how to run a business. But if you’re a little in the dark about all that suit-and-tie-kind-of stuff, don’t worry.
Help is just a few clicks away from a source you might not expect—your federal and local governments. All across the U.S. and throughout the world, publicly-funded programs are in place to help small business owners (and freelance writers) like you. And they’re free.
Whether you’re a new freelance writer who’s trying to get your business started or an experienced writer looking to take it to the next level, check out what your government has to offer.
Here’s a list of the kinds of things you can get help with to be your own boss and build your freelance writing business:
On the list below, you’ll find links to government agencies in the largest English-speaking countries, beginning with the U.S. first. Use it as a starting point, then do your own research to see what else is available where you live.
The main government website, includes an extensive small business section where you can search information about taxes, financing, and more.
The Small Business Administration oversees many programs, including special services for veterans, women, and others. Their site also includes links to local programs and resources.
Small business development centers work with universities to provide free training and consulting.
The Service Corps of Retired Executives offers one-on-one mentoring with experienced business owners.
The Australian central government website for businesses includes information on starting, running, and funding your business. This page is especially helpful for small business owners.
CanadaBusiness, the main government website for business owners, includes information on starting a business, taxes, licenses, and grants. The government-sponsored Business Development Bank of Canada offers business loans and financial advice. And the Innovation, Science, and Economic Development Canada provides financing and research tools.
Enterprise Ireland, the government’s official business website, helps Irish businesses start, grow, and compete globally. The site includes information on funding and links to local Enterprise offices. You can also check out Supporting SMEs, a search tool to help you track down the government programs that best fit your business.
The Ministry of Micro Small and Medium Enterprises is your go-to source for information about government programs. The Small Industrial Development Bank of India may also be a useful resource, if you’re considering a loan to launch or grow your freelance writing business.
The government’s official business web page includes business plan templates, financing information, and plenty of tips and advice. New Zealand’s Support for Small Businesses is an eight-page PDF overview of government resources.
The business section of the gov.uk website has a wealth of information for new and seasoned freelancers, including a page for people who share the goal to be self-employed.” If you’re in the U.K., the government-run Business Support Helpline is a free resource that allows you to talk to a real business professionals on the phone.
Most states, provinces or regions within a country have their own small-business resources. They’re often more personal and user-friendly than national agencies.
The internet is your best source for tracking down what’s available in your area. Search your state or region, plus “small business resources.” Outside the US, search your region plus “SME [small and medium-sized enterprises] support.”
Here are a few other ways to track down local government-funded resources:
There’s more to freelance writing than blog posts, articles, case studies, white papers, landing pages, and email marketing campaigns. If you really want to be successful, you need to treat freelance writing like a business. These resources will point you in the right direction, if you make use of them by doing the following:
What free business resources do you recommend? Share on Facebook or LinkedIn.
Maria Veres is an Oklahoma-based freelance writer and Make a Living Writing contributor. She’s also used local and national programs to grow her business.
The post Be Your Own Boss: 10 Free Business Resources for Writers appeared first on Make A Living Writing.
NOTE: Feel like you’re stuck with low-paying clients that will never pay higher freelance writing rates? This post is for you. Enjoy! —Carol.
Want to make money from home as a freelance writer? I’ve got a question for you today, writers. How do you feel about your freelance writing rates and the clients you work with?
I ask because today’s topic is just that — the feelings we have for our clients. Because business isn’t all dollars and cents. It’s also relationships. Our clients are people, too.
Some of the feelings we have for them are appropriate and useful feelings, such as enjoying a client’s easygoing personality or the feeling of satisfaction that comes from successfully completing a complex writing assignment.
But some feelings freelance writers have are sadly misplaced, and really hurt your ability to earn higher freelance writing rates. Check out what a couple of writers said to me recently, and I think you’ll start to see what I mean:
“My client is great and has given me a rave review on LinkedIn. I’ve worked with him for years, and continue to out of loyalty, even though the pay isn’t the best.”–Shari
“I’ve been writing for a ‘content mill’ and I do enjoy the work. It’s varied, the people who run it are genuinely lovely, and the man in charge has been happy to give me advice, and permission to email examples of work to clients, even though we publish without our own names on the work.
“Of course the pay is very low. I earn a penny a word (in the UK). But I have some loyalty to them, because they’ve really helped me out.
“I’m a qualified librarian (my degree is in English linguistics and literature, and my postgrad librarianship qualification is in information management). I can write well. Any suggestions?”-April
Yes, April, I have suggestions. Let’s start with this:
As you can see, some freelance writers are highly susceptible to the problem of misplaced loyalty.
We fall in love with our clients and stick with them, even though if they are radically underpaying us. When we should run for the hills instead.
We say they’re lovely people, even as they compensate us so little we couldn’t buy a bag of groceries with a week’s pay.
Let me drop the scales from your eyes, folks: While you are doggedly sticking with these clients out of “loyalty,” your client has no such similar feelings for you.
Try raising your freelance writing rates to an appropriate professional freelance wage, and you’ll see just how loyal your low-paying clients really are.
Then you’ll see this has been a one-way relationship all along. It’s you, being used by a crummy client. It’s a dysfunctional relationship like an abusive marriage.
It will only end when you decide to quit. Because the client has a great deal — a wonderful writer they’re getting for a song!
If they find another writer who will work for less, they’ll drop you in a minute. Make no mistake.
There’s one other point to consider about why writers hang onto to crummy clients.
Often, it’s because getting rid of them would mean admitting that you’re just spinning your wheels here. You’re filling your time with work that’s not paying your bills, and often isn’t even building your portfolio.
Also, that you need to be out marketing yourself to find better clients. If you really hate marketing, you tell yourself loyalty is the reason you can’t do any right now.
After all, loyalty is such a wonderful quality, right? You wouldn’t fault yourself for being loyal.
But you should, when it’s aimed in the wrong direction — one that could cost you your dream of earning a living as a freelance writer.
Anytime you catch yourself experiencing feelings of loyalty to a low-paying client — wishing you had better clients but feeling you should stick with this loser just because they’re already a client, and you have all this history together…stop.
Take a step back.
And ask yourself this important question: Why are you in business?
I’d bet it’s to pay your bills, or to feed your family. The people in your life who depend on you — they are the people who deserve your loyalty.
Your business that helps those people is what you should be loyal to. If you don’t care about it and make it grow, nobody else will.
You need to act in the best interest of your business, before you run out of money and have to take a day job. That is priority one.
Otherwise, you’re not a business, you’re a charity. And soon you might be a charity case, too.
Don’t delude yourself that nice people who underpay you are still good clients. They’re not. They are sucking the life out of your business and putting your freelance writing business at risk of failure.
I know…but they’re so nice! Maybe when you chat on Skype they are. But really, they’re screwing you.
If you need to, here’s an exercise that may help: Put up a poster next to your computer with your low-paying client’s face and a little talk balloon that says, “I don’t pay you fairly, and I don’t care about you.”
Then remember that every minute you spend on a low-paying freelance writing client is a minute you’re not out finding the clients who will pay you what you need and deserve for your hard work.
Are misplaced loyalties holding back your writing career? Let’s discuss on Facebook and LinkedIn.
The post Is This Inappropriate Emotion Killing Your Freelance Writing Rates? appeared first on Make A Living Writing.