Big ideas, real-world solutions. Now in two locations!

It has been a few months since the 2016 Quirk’s Event and we are excited to be planning not one but two events for 2017! We’ve been thinking about and planning for 2017 since we returned from Brooklyn in February.

The 2017 Quirk’s Events will be held in Orange County, Calif. on February 28 through March 1 at Hotel Irvine, and in Brooklyn, New York on March 21-22 at the Marriott Brooklyn Bridge. After spending some time last month at Hotel Irvine scoping out the new event space, looking for the best places to put snack stations and networking spaces, we are so excited to expand to the West Coast and welcome new attendees and old.

If you are looking for a reason to put the Quirk’s Event 2017 on your calendar, look no further! We’ve compiled a list of favorites from the 2016 show to give you a glimpse of what the event has to offer, straight from our post-event attendee survey.

Attendees were asked to select the best-in-show award winners in the following categories*: highest-rated presentation/workshop; favorite event experience; most appealing exhibit space; favorite swag/booth giveaway; and best overall exhibitor.

Highest-rated presentation/workshop

• “Breathing life into data: Three steps to add personality to your segmentation results” – Kristin Guthrie, Vice President, Customer Experience, Honeywell

 
Honorable mentions (listed in no particular order):

• “Keeping corporate insights functions relevant” – Brian Ley, Director of Consumer and Marketplace Insights, Valspar
• “Innovations in brand tracking” – Suzanne Henricksen, Senior Director, Brand Insights and Consumer Affairs, The Clorox Company, and Mike Clarke, Executive Vice President, General Manager, LRW
• “Brands as character actors: How brands play roles in consumers’ life stories” – Jim White, Founding Partner, RealityCheck Consulting Network, LLC

 

Favorite event experience

1. Virtual experience by LRW (Lieberman Research Worldwide)
2. Skee ball game by E-tabs
3. Interactive table by SSI

Honorable mentions (listed in no particular order):

• Pictures with Chewbacca by Full Circle
• Caricature artist by Inside Heads
• Facial expression recognition by Noldus
• Flying pigs game by Jibunu

 

Most appealing exhibit space

1. Research Now
2. Smarty Pants
3. SSI & Quester (tie)

Honorable mentions (listed in no particular order):

• LRW (Lieberman Research Worldwide)
• icanmakeitbetter
• Amazon
• E-tabs

 

Favorite swag/booth giveaway

1. Phone charging kit by L&E Research
2. Water bottles by Elevated Insights
3. Star Wars Pez dispensers by Full Circle Research

Honorable mentions (listed in no particular order):

• Back scratcher by E-tabs
• Balancing figures by Thoroughbred Research
• T-shirts by Research Now

 

Best overall exhibitor:

1. LRW (Lieberman Research Worldwide)
2. Research Now
3. SSI
4. Smarty Pants

Our post-event survey showed an overall increase in reported ratings for attendee experience, from the session topics offered to exhibiting companies and attending brands. In addition, 95 percent of attendees at the Quirk’s Event in 2016 were likely or very likely to recommend the event. In fact, those likely to recommend the event jumped from 28 percent in 2015 to 43 percent in 2016.

If you’d like to receive the most up-to-date information on the events, please fill out our pre-registration form. If you’re a corporate (client-side) researcher that is interested in presenting at either event, we invite you to submit your speaker proposal.

We cannot wait to see you in 2017!
*Category winners and honorable mentions were determined by popular vote using data collected through the Quirk’s Connect app and the post-event attendee survey.

from Quirks Marketing Research Review Blog http://ift.tt/1UjzXQa