After losing her crown to Disney’s Frozen characters in 2014, Barbie is back on top of the National Retail Federation’s Top Toys list for the 2015 holiday season. The survey, which is conducted by Prosper Insights & Analytics, asks holiday shoppers what toys they plan to buy for the children in their life and among those with their shopping lists already prepared, 21.2 percent will purchase a Barbie for the little girls on their lists; another 13 percent of adults will buy toys related to Disney’s Frozen.
The survey also found that Star Wars mania is clearly on the minds of children everywhere as adults ranked Star Wars toys as something they would buy for both boys (11.7 percent) and girls (1.9 percent). Star Wars jumped to the No. 2 spot on the boys list from No. 15 last year.
NRF’s Holiday Spending Survey found that 41.2 percent of shoppers plan to buy toys this holiday season.
Top 10 toys for boys
- LEGO
- Star Wars
- Cars and trucks
- Video games
- Hot Wheels
- Teenage Mutant Ninja Turtles
- Xbox One
- PlayStation 4
- Nerf
- Marvel action figures
Top 10 toys for girls
- Barbie
- Disney’s Frozen
- Dolls
- Monster High
- American Girl
- My Little Pony
- Shopkins
- LEGO
- Disney princess
- Star Wars
“Retailers are already offering an array of exclusive and unique toy options for parents and adults to choose from this holiday season, including high-end electronic and educational toys, board games and even the classics like LEGOs,” said Matthew Shay, NRF president and CEO. “We know retailers are ready with an array of toy options when it comes to finding what they want over Thanksgiving weekend and all season long.”
LEGO toys kept their hold as the most-requested item among boys this year with 12.2 percent of adults planning to buy LEGOs.
“Timeless brands like LEGO and Barbie will forever resonate with both children and the adults in their life who grew up playing with those same toys,” said Pam Goodfellow, Prosper’s principal analyst. “Given the easy access to top toys this holiday season and retailers’ hard-to-pass-up promotions, this is likely to be a big year for the toy category.”
About the survey
The NRF 2015 Holiday Consumer Intentions and Actions Survey was designed to gauge consumer behavior and shopping trends related to the winter holidays. The survey polled 7,172 consumers and was conducted for NRF by Prosper Insights & Analytics November 3-10, 2015. The consumer poll has a margin of error of plus or minus 1.2 percentage points.
from Quirks Marketing Research Review Blog http://ift.tt/1M1By5A
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